Here is how Craig Inc. increased its sales funnel efficiency resulting in 12%+ in sales !
Craig is a cyber startup in its initial phases. They offer an all around security for users and companies at a large scale.The word about them has spread around the block and they are receiving a high volume of leads a month. Criag’s AE’s are having a hard time to handle all of the incoming leads and are having a hard time understanding what is their ICP and conducting market research about useer behavior.
Craig is a fast growing company, the efforts it is investing is in growth and scalability. Hiring expensive data scientists is difficult for them.